"Steve Jobs 1955-2011", could be read on the Apple website on October 5, 2011. Until the end, this unique signature, minimalist, elegant and efficient. His signature. The noise created by the death of this American business leader took the world by surprise. A little, and the comparison has been made, as for Lady Diana a few years ago. Yet the comparison stops there, Lady Diana had ended up embodying the face of the oppressed in the face of a nomenclature; true or false, this portrait took more pleasure in a dream of a broken princess with evocative power but without any real connection to reality. The death of Steve Jobs is in no way the fate of the oppressed. The death of Steve Jobs is essentially about intimacy and therefore modesty. The death of Steve Jobs resounded with planetary noise. The life of Steve Jobs is an ode to intimacy.